← Website Care for independent practicesFor founder-led software teams

Product direction, delivery, and leadership.

Building software instead of a practice website? Pick the gap your team has. These are separate engagements, not steps in Website Care.

01 · Direction is unclearFixed first step

Product Direction Sprint

Choose one use case and one focused release, and test the biggest uncertainty.

Best when
Still deciding what to build
You leave with
A decision package and a 90-day direction
Commitment
Five days · Fixed US$3,000
Review the direction sprint
02 · Direction is readyOne bounded release

Focused Product Build

One defined release, from design to launch and handover.

Best when
Clear enough to make tradeoffs
Gabriel owns
The agreed release
Exit condition
Release accepted (or a recorded hold or stop), with documentation and ownership handed over
Review the product build
03 · Ownership is fragmentedMultiple releases

Fractional Product & Technology Lead

Keep priorities, decisions, contributors, and releases connected.

Best when
A team is building but no one owns the seams
Gabriel owns
Coordination, records, and readiness recommendations
End condition
The gap closes or becomes a permanent role
Review fractional leadership
Selected product work Upstock product interfaces across desktop and mobile screensUpstock Elliptic AI workflow builder on a laptop screenElliptic Farm Your Yard garden planning productFarm Your Yard

Every engagement has an explicit boundary. No path forces an automatic continuation.

How I deliver

One accountable partner. The right delivery shape.

Everything below is written down before work begins.

Accountability hub

Gabriel owns the connected thread.

Direction, integration, quality, and handover, within the written remit.

The roles below can combine. They are not required layers.
  • Gabriel implements

    Build directly

    I design and implement the core product myself when the scope includes it.

    Visible boundary
    Named components, integrations, acceptance, and handover.
  • Your developers or vendors implement

    Lead the existing team

    Your contributors keep delivery ownership. I connect priorities, architecture, acceptance, and risk.

    Visible boundary
    Decision rights, allocation, owners, response cadence, and escalation path.
  • Additional expertise only when required

    Coordinate named specialists

    Who, what, fee, and review boundary are named before the work expands.

    Visible boundary
    No hidden agency, generic team claim, or bundled specialist capacity.
Proof through product

The advice comes from shipping my own AI product.

Vivid Resume is publicly a closed beta. This founder-written case shows how I took an uncertain AI idea to a bounded release. It is not an independent audit.

  1. 01
    Situation

    A broad idea, a trust boundary, a small first release.

  2. 02
    My responsibility

    Product, design, AI behavior, build, release.

  3. 03
    Public state + founder record

    Public closed-beta page, plus my own build record.

Evidence boundary: the public page shows presence, label, and proposition, not working functionality. Adoption, retention, revenue, and outcomes are not established.

What that means for your team

I can help decide what to build, then stay accountable while it ships.

Explore the Focused Product Build
See the decisions behind it View the closed beta
imvivid.comClosed beta
Vivid ResumeBuilt around the job—not a generic template.
  1. 01 · UnderstandTarget roleThe opportunity sets the direction.
  2. 02 · GroundReal experienceThe person’s evidence sets the boundary.
  3. 03 · CreateUseful materialsAI helps tailor work the user can review.

AI assists. The user stays able to understand, edit, and stand behind the result.

Ownership
Founder-led
Delivery record
First-party · end to end
Public label
Closed beta
Client perspective

Trusted when judgment and delivery both matter.

Gabriel’s contributions were invaluable. His expertise significantly impacted our project’s success.

Ilya Pozin
Founder perspective Ilya Pozin

Founder & CEO, Telly
Co-Founder, Pluto TV

Read more client perspectives
For software teams

Need direction, delivery, or connected leadership?

Bring what is already known, what remains uncertain, and the release your team believes should exist. The first call identifies the responsible starting point—or confirms that none of these engagements fit.

Book a 30-minute fit call Compare all services

Direct with Gabriel · 30 minutes · No obligation to continue