Website Care
Custom-designed around your practice on a proven foundation, then monitored and cared for. Website and patient routes, approved public information, and the work done are kept in view.
Explore Website CareWebsites first · Product work separately
Choose the help that fits your business.
For an independent practice, I can build and care for your website month to month. If you want to own and manage a site yourself, we can scope a one-time project. I also work with software teams on product direction, delivery, and leadership.
Direct with Gabriel · Clear scope and ownership before work begins
Separately, for software teams
Product direction, delivery, or leadership.
These three engagements address different product needs. They are not Website Care tiers or packages every client moves through.
What is your team missing right now?
Compare the current state, the responsibility Gabriel accepts, and the result of each engagement.
Start hereWhich statement is closest to your situation?
A · Direction is unclearOne decision We have an important opportunity, but not a release we can confidently commit to.
Start withProduct Direction Sprint- Gabriel owns
- Direction, one primary evidence artifact, and the recommendation
- Decision
- Build, narrow, buy, defer, or stop
- Commitment
- Fixed engagement · Five days · US$3,000
B · Delivery is missingOne release We have accepted the direction and need Gabriel to design and implement one bounded release.
Start withFocused Product Build- Gabriel owns
- The accepted release from design through integrated delivery
- Completion condition
- Released, stabilized, documented, and ready for handover
- Commitment
- Phased project · Written scope, fee, and stop points
C · Continuity is missingOngoing releases Our team is building, but product and technical decisions keep separating.
Start withFractional Product & Technology Lead- Gabriel owns
- Decision continuity, coordination, quality, and release governance
- Operating result
- Connected priorities and decisions across the existing team
- Commitment
- Monthly retainer · Written allocation, cadence, and review
A separate productized service
A maintained digital front door for independent practices.
Website Care is for a small medical or wellness practice that needs its public website handled. It sits alongside Gabriel's product consulting work; it is not a renamed consulting package or a patient-acquisition campaign.
Launch the website. Keep responsibility assigned.
GFD custom-designs the initial site on a proven foundation, cares for approved information and patient routes, watches the authorized Google profile and public reviews, and shows the work in a monthly email.
- Approximately five to seven public pages
- Up to three providers and five primary services
- Phone, directions, scheduler, or portal routes
- Hosting, monitoring, backups, recovery, and monthly care
- One bounded design refresh after each 24 consecutive paid months
Clear boundary: practice access and approval are required for Google changes. No clinical intake, replacement EHR or portal, paid advertising, automated review replies, or promised traffic, search, patient, appointment, or revenue results.
Website Care$199/month
Custom-designed website, patient-route care, Profile Watch after authorization, Review Watch, a monthly email with private history, one bounded two-year refresh, and a grouped routine request up to 30 minutes.
Website Care + Search$399/month
Everything in Website Care plus one approved monthly Search asset with useful adapted copy, active local and on-page work, a quarterly opportunity review, and a separate 60-minute routine-update allowance.
$0 setup · Month-to-monthScope is confirmed before the first payment and onboarding.
Explore Website Care Prefer to own and manage the site yourself? A one-time website project is a separate, individually scoped option. We agree on the platform, price, ownership, and handoff before work starts; a Website Care subscription is not required. See website work and ask about a project
Evidence matched to the decision
Different work needs different proof.
Thirteen years across product leadership, experience design, AI systems, and hands-on delivery—not a claim that one example proves every engagement.
Elliptic
A bounded direction for dependable AI-assisted work, with model choice, context, review, failure, and cost treated as product behavior.
Review the direction caseVivid Resume
Definition, UX, AI behavior, integrations, QA, and a working closed-beta release—with adoption still honestly unproven.
Review the founder caseUpstock + Wonder
Product work connecting customer insight, priorities, distributed contributors, high-stakes experience decisions, and delivery rhythm.
Review the leadership perspectiveChoose the next move
Tell me what your business needs.
Start with a practice-care fit review, a one-time website project inquiry, or a product-consulting conversation. We will confirm scope and responsibility before work begins.