Build the right AI product—then build it well.
Practical guidance drawn from thirteen years in product and the work of directing, shipping, and learning from real software.
Written for SaaS founders and product leaders who need to separate promising AI opportunities from expensive distractions.
Start with the decision in front of you.
These are working methods, not trend summaries. Each article is designed to help a team make a specific product decision with clearer evidence and fewer hidden assumptions.
When an AI Product Direction Sprint is the right first step
Five signals that your team needs direction before engineering—and three signals that it does not.
Read the decision guideVivid Resume: the product decision that changed the whole system
Why moving from “make a résumé” to “pursue this job” reshaped the product, its AI behavior, and its quality bar.
Read the case noteAI Product Direction Brief
A practical, ungated worksheet for clarifying the user, decision, evidence, boundaries, and evaluation plan before a build.
Open the working briefBring one AI opportunity. Leave with a direction.
The fixed five-day sprint turns one promising but unclear opportunity into a prioritized use case, release boundary, clickable prototype, evaluation plan, and 90-day recommendation.